https://www.celinetheodore.com/home-1 daily 1.0 2023-06-01 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1585970898564-X98NCUSS8OBVFPXD0GSG/Celine+Theodore.png Céline Theodore - Artist + Graphic Designer https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1585690219560-4ATVRSRX4LIJJD2XTSE8/Pixel+Abstract+Blue+Banner.png Céline Theodore - Artist + Graphic Designer https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1585976671944-10AHZ0X23A3RYY02P4RK/Pixel+Abstract+Blue+Banner.png Céline Theodore - Artist + Graphic Designer https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587787914556-NH97KUP4V6QSDJGN6TCL/gerard+butler+blue+tile.png Céline Theodore - Artist + Graphic Designer - Portrait Drawings https://www.celinetheodore.com/indexpbportfolio daily 0.75 2020-06-13 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587884810392-FAGG56OTSI6W3RUJN5P8/june+cake.png Pottery Barn Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587883190472-EN93K9C5RVTXPT99ST92/Instagram+2.png Pottery Barn Portfolio - | Pottery Barn | Social Media | ROLE: copywriter, photographer, promoter TARGET: develop online presence in the community, promote upcoming events and new products, connect with guests The Pottery Barn at ABQ Uptown Instagram page was created in 2015. I worked closely with the administrator of the account to promote the store events cohesively with our online presence, as well as print promotions. It was also important to show the unique spirit of store in order to connect with the guests and the community. Posts that show the store’s personality include the cake of the month tradition. In order to celebrate the associates and the month’s birthdays and anniversaries, I bake a cake the first Saturday of the month. The cake is beautifully staged with Pottery Barn’s products and gives guests inspiration as well. The following images are snapshots of the Instagram posts that promote the Bridal Soirée in the days leading up to the event, creating buzz and excitement. There are also images showing the cake of the month tradition as well. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587884977287-6DB9TGQ5GERXHW3Z2IOA/Instagram+4.png Pottery Barn Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587884750041-L7RJC4DHVAJKJ53PANT3/Instagram+1.png Pottery Barn Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587884000678-MR6I0SO5XOV318WK1P0H/pb+event+invite.png Pottery Barn Portfolio - | Pottery Barn | Events | ROLE: graphic designer, event planner, promoter TARGET: build relationships with complementary businesses, increase registrant numbers, showcase product and promote registry services I used conceptual thinking and problem solving skills to create custom signage for Pottery Barn in ABQ Uptown. I have helped to create and organize events and graphics for the store that increased business and built relationships within the community. The most recent event I helped organize for Pottery Barn was the Bridal Soirée. The goal for this event was to increase the number of registrants and build relationships with local vendors. The signage designed for the event was made to appeal to young engaged couples, newlyweds and new homeowners. I created an invitation and signage tailored for each of Pottery Barn’s feature tables ( the gift registry, the wedding themes and the reception ). Each table highlighted inspirations for all steps of life, showcasing the products and services Pottery Barn has to offer. The first graphic is an invitation for the event. This is meant to emulate a wedding invitation that is fresh and vibrant, and that would appeal to a young bride, a core target group for the event. The following graphics are signage that was created for Pottery Barn tables during the event. The event was successful and yielded an increase in registrants by 20%, thus achieving its target. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587884101514-OT15I92IZ7SEJM15PC5V/pb+registry+blurb.png Pottery Barn Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587884138827-C0EGWKTR3NC9AVZ1K89P/pb+theme+blurb.png Pottery Barn Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587884209423-QBF5BJM17RYI22KKUWT7/pb+event+blurb.png Pottery Barn Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1591997976558-JB3V9R3SLJJ94OTCTFB9/pb+event+table.png Pottery Barn Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587888677068-V29UCGFF6CTMXBCC97YJ/Pottery+Barn+print+thumb.png Pottery Barn Portfolio - | Pottery Barn | Print | Other graphics created for Pottery Barn include Tuesday Tip and Administrative Professionals Day. Tuesday Tip is a workshop that was made to generate more business on a day that tends to have slow traffic for the store. Tuesday Tip invites customers to come in the store on Tuesday morning to attend a workshop with one of our design specialists. Workshops give customers inspiration and tips, and offer customers a 10% discount for attending the workshop. The signage for Tuesday Tip is clean and consistent with the Pottery Barn brand. https://www.celinetheodore.com/bamboo-visions-portfolio daily 0.75 2023-06-01 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592000552586-WSNJKER4ZMXFGSHPG1U1/bamboo+web+page.png Bamboo Visions Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592000635217-ZDQLFDJIRS9HO4XTTMOT/facebook+page.png Bamboo Visions Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592010385043-I2DJNHS3AJ9ALPZ70U9Y/bamboo+visions+home+page.png Bamboo Visions Portfolio - | Bamboo Visions | Web | ROLE: graphic designer, copywriter, photography editor, web designer TARGET: develop online presence in the community, promote upcoming events and new products, connect with guests I designed the site with a clean and modern feel that conveys the heart of Bamboo Visions. I created pages to showcase the various categories of custom work the company does, as well as information about bamboo to educate the audience on the benefits of bamboo as a building material. The site also includes links to other social media, like Google+ and Facebook. I redesigned the Facebook and Google+ pages with graphics that were cohesive with the new site. Bamboo Visions has gotten overwhelmingly positive feedback from customers and the community in St. Augustine about the newly designed pages. Bamboo Visions also requested a web banner ad that was to be posted on a rotation basis on the American Bamboo Society’s website. Here suppliers and growers of bamboo are able to advertise their businesses. The site is a resource for “all things bamboo…bamboo societies, bamboo growers and bamboo products.” Advertising on this site is a natural fit. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592000650582-8RY0PUGX3VI3U77JWLNK/web+banner.png Bamboo Visions Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592000612232-8HUPCZTJUPPB9YOQKFPH/portfolio+web+page.png Bamboo Visions Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592010730549-MHBU4FWGPQDEDGY0BESZ/bamboo+visions+logo.png Bamboo Visions Portfolio - | Bamboo Visions | Logo | ROLE: graphic designer, branding strategist TARGET: reinvent logo into clean, relevant design that will translate across all branding assets The client wanted to maintain the spirit of the original logo, but update it into something modern and relevant. In order to do that, I developed a custom design with hand-drawn bamboo stalks. In this process I developed several iterations and options of a redesigned logo and presented them to the client, who ultimately selected this option. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592011185357-QDK8TNLIIFTBZBNG0U26/bamboo+visions+business+card.png Bamboo Visions Portfolio - | Bamboo Visions | Branding | ROLE: graphic designer TARGET: design branding assets that are engaging and convey business attributes in a creative and unique way Bamboo Visions was in need of a business card that not only was cohesive with the redesigning of their web presence, but also something that spoke to their strengths. After some research, I found a small business that creates laser-burned wooden business cards. Using a business card that is made from an unconventional material, bamboo, would not only let customers know immediately what Bamboo Visions does, but also create interest. Leaving potential customers with something unique makes them less likely to simply toss a business card away. The business card was created from bamboo veneer and is standard sized. The design uses the new logo and slogan that is seen throughout the website. Bamboo Visions also requested a new design for their T-shirts that would be cohesive with the website and all the other promotional materials. It includes the logo and color palette of the site. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592012411028-8M7O9Z72MXYVF5A832CB/bamboo+visions+t-shirt+front.png Bamboo Visions Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592012197531-R11HKPUYWG3E4LYZF9GX/bamboo+visions+t-shirt+back.png Bamboo Visions Portfolio https://www.celinetheodore.com/orbit-portfolio daily 0.75 2020-06-13 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592028208176-0X2UB28SLGP3PA5PF3LA/sweet+mint.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592028227301-E3CPE32XQRJ01CXN2P0H/pina+colada.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592017089160-QJW42MJSYVZD30AKOYWT/orbit+project+logo.png Orbit Gum Portfolio - | Orbit Gum | Print | ROLE: graphic designer lead, brand strategist, copywriter, team member, project organization and management TARGET: Case study: develop an engaging campaign for Orbit Gum that appeals to men and women aged 18-24 that is extensive across all platforms This ad campaign, a classroom team effort, was created for Orbit. The target market for the campaign is adults ages 18-24, who utilize social media. They enjoy chewing sugar-free gum, and have yet to develop gum brand loyalty. The concept for the campaign is, "Taste that fits your Flavor." This idea centers around creating personalities for each flavor and offering customization to the target audience so that they can be fully engaged in the brand. We chose to use bright, vivid colors derived from the packaging for the background of these print ads in order to grab the attention of consumers. The graphics in the ad are meant to reflect the personality of each flavor and get a few laughs from the consumers because of the loud personalities. The copy is simple and clever, playing on the dual meaning of the word 'flavor.' Every personality has flavor and there is a flavor of Orbit for each personality. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592028373733-L3A0PTU7GO8PH6P5K86Y/mango+surf.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592028241797-N1DM4589MB41OWLLEJBV/sangria.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592028176175-1BCD4AU2U56UWJ98UXEV/peppermint.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592018190098-1XUUYV2Q12HM8PN3CSK6/Orbit+Kiosk.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592017925035-JCP2T9DDUD16T8WN79S7/Melon+Breeze+Front.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592017840581-NQK8C473CJYRD2QKL6Q1/Peppermint+Spray+Car.png Orbit Gum Portfolio - | Orbit Gum | Outdoor Interactive | ROLE: graphic designer lead, brand strategist, copywriter, team member, project organization and management TARGET: Case study: develop an engaging campaign for Orbit Gum that appeals to men and women aged 18-24 that is extensive across all platforms This ad campaign, a classroom team effort, was created for Orbit. The target market for the campaign is adults ages 18-24, who utilize social media. They enjoy chewing sugar-free gum, and have yet to develop gum brand loyalty. The concept for the campaign is, "Taste that fits your Flavor." This idea centers around creating personalities for each flavor and offering customization to the target audience so that they can be fully engaged in the brand. We chose to use bright, vivid colors derived from the packaging for the background of these print ads in order to grab the attention of consumers. The graphics in the ad are meant to reflect the personality of each flavor and get a few laughs from the consumers because of the loud personalities. The copy is simple and clever, playing on the dual meaning of the word 'flavor.' Every personality has flavor and there is a flavor of Orbit for each personality. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592018017404-BVQ4R5JLTKOMADKAQDFR/Orbit+Subway.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592017986223-T5PZWPZCHHPAYP79GHDQ/Orbit+Bus+Back.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592017950643-12K1KYXPPTVASMYJXBKX/Orbit+Billboard.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592020559678-2M1LXOE5EZW31J9DOCRM/orbit+app.png Orbit Gum Portfolio - | Orbit Gum | Social Media | ROLE: graphic designer lead, brand strategist, copywriter, team member, project organization and management TARGET: Case study: develop an engaging campaign for Orbit Gum that appeals to men and women aged 18-24 that is extensive across all platforms This ad campaign, a classroom team effort, was created for Orbit. The target market for the campaign is adults ages 18-24, who utilize social media. They enjoy chewing sugar-free gum, and have yet to develop gum brand loyalty. The concept for the campaign is, "Taste that fits your Flavor." This idea centers around creating personalities for each flavor and offering customization to the target audience so that they can be fully engaged in the brand. We chose to use bright, vivid colors derived from the packaging for the background of these print ads in order to grab the attention of consumers. The graphics in the ad are meant to reflect the personality of each flavor and get a few laughs from the consumers because of the loud personalities. The copy is simple and clever, playing on the dual meaning of the word 'flavor.' Every personality has flavor and there is a flavor of Orbit for each personality. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592020768108-QUXXOPL3Y2QQ3QZJ7FIL/Orbit+Social.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592020676198-E1NI5GJ36ZODAZHD72HH/Orbit+Twitter.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592020639964-HMA4GZWW76YXKZZWS1WD/Pandora+Orbit.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592021958801-CS4TOZSKR3G9MOETCTUH/Microsite+3.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592021982095-M4QOZ15DKCZVO36XYIJF/Microsite+4.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592021687149-72JC43KPHMTIYBNPH1OL/Microsite+home.png Orbit Gum Portfolio - | Orbit Gum | Microsite | ROLE: graphic designer lead, brand strategist, copywriter, team member, project organization and management TARGET: Case study: develop an engaging campaign for Orbit Gum that appeals to men and women aged 18-24 that is extensive across all platforms This ad campaign, a classroom team effort, was created for Orbit. The target market for the campaign is adults ages 18-24, who utilize social media. They enjoy chewing sugar-free gum, and have yet to develop gum brand loyalty. The concept for the campaign is, "Taste that fits your Flavor." This idea centers around creating personalities for each flavor and offering customization to the target audience so that they can be fully engaged in the brand. We chose to use bright, vivid colors derived from the packaging for the background of these print ads in order to grab the attention of consumers. The graphics in the ad are meant to reflect the personality of each flavor and get a few laughs from the consumers because of the loud personalities. The copy is simple and clever, playing on the dual meaning of the word 'flavor.' Every personality has flavor and there is a flavor of Orbit for each personality. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592021941182-YLB8IWLMLG2P6HB8CLHZ/Microsite+2.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592021925689-YVRGNJ6PIR8UTPYGFK17/Microsite+1.png Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022002392-NC3OZJUOMM4Q7DBBH3JA/Microsite+5.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022283266-YJSNJ9FR9PUZK2TY9WED/Orbit+TV+Storyboard+1.PNG Orbit Gum Portfolio - | Orbit Gum | TV | ROLE: illustrator, graphic designer lead, brand strategist, copywriter, team member, project organization and management TARGET: Case study: develop an engaging campaign for Orbit Gum that appeals to men and women ages 18-24 that is extensive across all platforms Our television spot is designed to show the variety and quality of flavors offered by Orbit. It also shows the customization that is available on the Orbit website. It allows customers to select which flavors they want in a pack of gum. It is meant to be humorous, and to overdramatize the target's quest for better tasting gum. The humorous innuendoes will resonate well with the target market of men and women from ages 18-24 years old. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022293909-3JAI09RZY9QRSBVS9Z4Z/Orbit+TV+Storyboard+2.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022294111-1HJHUU8YYZGR3XNRVRZZ/Orbit+TV+Storyboard+3.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022296881-BRGGCMB4Q8KI701LWUSF/Orbit+TV+Storyboard+4.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022297124-3P13JP484Q00GUIEVWJR/Orbit+TV+Storyboard+5.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022300468-FLCKJ1BOZU2XZUI0AAT0/Orbit+TV+Storyboard+6.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022300701-ED247DDBKO7BBAH6TIA5/Orbit+TV+Storyboard+7.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592022301126-9Y7136ZSTWM6LVSHZDJX/Orbit+TV+Storyboard+8.PNG Orbit Gum Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592023111233-FTT4ND2USEWASKMD9HZ7/orbit+project+logo.png Orbit Gum Portfolio - | Orbit Gum | TV | ROLE: illustrator, graphic designer lead, brand strategist, copywriter, team member, project organization and management TARGET: Case study: develop an engaging campaign for Orbit Gum that appeals to men and women ages 18-24 that is extensive across all platforms Our television spot is designed to show the variety and quality of flavors offered by Orbit. It also shows the customization that is available on the Orbit website. It allows customers to select which flavors they want in a pack of gum. It is meant to be humorous, and to overdramatize the target's quest for better tasting gum. The humorous innuendoes will resonate well with the target market of men and women from ages 18-24 years old. https://www.celinetheodore.com/breil-milano-portfolio daily 0.75 2020-06-13 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592027016852-OPVA2B6IOT1B62ZLCIZP/soffio+print.png BREIL Milano Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592026974766-OC1SVXJ41JODN37C0IPB/battito+print.png BREIL Milano Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592026544901-76UDNZBN8PC9ZD6P4CMV/breil+milano+logo.png BREIL Milano Portfolio - | BREIL Milano | Print | ROLE: graphic designer, brand strategist, team member, researcher TARGET: Case study: develop an ad campaign for BREIL Milano for men and women ages 20-35 that generates brand awareness and excitement as well as resonates culturally in the United State This was an ad campaign for the Italian jewelry brand, Breil Milano. To date, Breil Milano has introduced its products to the U.S. jewelry market, but at the time of this campaign, Breil had only penetrated the European market. In this team effort, our focus in the strategy was to effectively introduce the newest jewelry line from Breil Milano into a foreign market while still maintaining the Breil brand identity. We maintained the edgy and unique vibe, an integral part the brand, and toned down some of the risqué ads that would not go over well culturally with the American market. We found a balance between edge and respecting cultural differences by appealing to the universal desire to stand out and be unique. The product differentiates itself from the products in the American market with its design and material, so a campaign focused on uniqueness seemed a perfect fit. In the print ads we focused on the elements because the product line was design-inspired by the natural elements ( such as earth, water and fire ), and in many cases, the products were named after them. The tagline, 'Dare to be an element,' is a nod to the product design and name, but also to the central focus of uniqueness and standing out from the crowd. The ads challenge the target audience to dare to be distinct, an element of their own. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592026995001-LDQXGERUEI0PVI72SJ42/liquido+print.png BREIL Milano Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592026544901-76UDNZBN8PC9ZD6P4CMV/breil+milano+logo.png BREIL Milano Portfolio - | BREIL Milano | TV | ROLE: illustrator, graphic designer, brand strategist, team member, researcher TARGET: Case study: develop an ad campaign for BREIL Milano for men and women ages 20-35 that generates brand awareness and excitement as well as resonates culturally in the United State This is the tv commercial created for the BREIL Milano ad campaign. The commercial maintains the edginess and confident tone from the successful European commercials. This vibe will go over well with the American market. The commercial can be easily adapted to showcase different product lines in the collection. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592027312086-YTYHRBIQHIFONS2RTIAS/BREIL+Milano+TV+Storyboard+1.PNG BREIL Milano Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592027311790-NWB7ZVO151H2CDJ0WX41/BREIL+Milano+TV+Storyboard+2.png BREIL Milano Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592027314493-PI5HLU6YFGL4XKXWUIB0/BREIL+Milano+TV+Storyboard+3.png BREIL Milano Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592027313737-ABWWMZOVEFBCM97R51HY/BREIL+Milano+TV+Storyboard+4.PNG BREIL Milano Portfolio https://www.celinetheodore.com/workout-anytime-portfolio daily 0.75 2023-06-01 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/fc446c7c-f6ef-40ea-b464-d70f0700c90d/workout+anytime+logo.png Workout Anytime Portfolio - | Workout Anytime | Logo | ROLE: graphic designer TARGET: revamp current logo for branding assets used in franchise location grand openings and to reengage customers and entice potential customers The client requested an update on their current logo that felt fresh, but also conveyed the brand’s no nonsense approach to fitness. The aesthetic of the logo was used in all of the promotional materials for a grand opening campaign for three franchise locations. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592014569023-6MMU53J7ETXV7WV21WV4/workout+anytime+menu+board.png Workout Anytime Portfolio - | Workout Anytime | Print | ROLE: graphic designer, copywriter, promoter TARGET: develop branding assets for grand openings, streamline print materials inside locations, design engaging outdoor advertising and direct mail, reengage lost customer and entice new customer The printed materials for this client were extensive and included: menu boards for locations, outdoor billboards and posters, direct mail, and bumper stickers. The menu board of the services offered by Workout Anytime was clearly displayed at each location. It offered customers a concise pricing on all the services so that they may make an informed decision as to what package best fits their needs. Locations also featured print material on the ‘Preferred Partner Program’, which clearly presented the added benefits of the membership. The direct mail postcard was an attempt to reengage customers with a promotion that has financial value, as well as remind them of all of the services and benefits offered by Workout Anytime The outdoor billboard was prominently visible from the highway and featured a specific location whose sales were stagnant. The graphic, eye-catching billboard increased traffic to that location by 10% for that quarter. The final oversized outdoor poster was designed for the grand opening of a franchise location and mirrored a Facebook campaign that was developed to generate enthusiasm for the opening. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592031181457-1VB6ODJJK57UR9C48B0F/program+print.png Workout Anytime Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592031618406-QW4N692E7EITBIJ7N70A/direct+mail.png Workout Anytime Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592031212631-23VVIXD3VLPQOI1RZ2HW/billboard.png Workout Anytime Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592031458999-EENNIQY6NF225YGFMFVO/grand+opening+print.png Workout Anytime Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592014569023-6MMU53J7ETXV7WV21WV4/workout+anytime+menu+board.png Workout Anytime Portfolio - | Workout Anytime | Social Media | ROLE: graphic designer, copywriter, promoter TARGET: develop branding assets for grand openings, streamline print materials inside locations, design engaging outdoor advertising and direct mail, reengage lost customer and entice new customer Social media is an integral part in reaching and engaging the customers for each franchise location. In addition to the print that promoted the grand opening of a new franchise location, I was tasked to create graphics that would generate buzz. The first image is a Facebook graphic that displays a countdown to the grand opening party. The countdown began four days before the event. The final image is of a Facebook graphic emphasizing a promotion involving two free personal training sessions upon enrollment. The client requested a slightly different aesthetic that was more bold to usher in the new season. I incorporated Workout Anytime's signature red to create more contrast, but still kept the overall feel for cohesion. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592031181457-1VB6ODJJK57UR9C48B0F/program+print.png Workout Anytime Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592031458999-EENNIQY6NF225YGFMFVO/grand+opening+print.png Workout Anytime Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592031618406-QW4N692E7EITBIJ7N70A/direct+mail.png Workout Anytime Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592031212631-23VVIXD3VLPQOI1RZ2HW/billboard.png Workout Anytime Portfolio https://www.celinetheodore.com/sec-basketball-portfolio daily 0.75 2023-06-01 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024030162-305IXUCRDS4BO0GMZX4Y/sec+print+1.png SEC Basketball Portfolio - | SEC Basketball | Print | ROLE: graphic designer lead, brand strategist, copywriter, team member, project organization and management TARGET: Case study: develop an engaging campaign for Orbit Gum that appeals to men and women aged 18-24 that is extensive across all platforms This ad campaign, a classroom team effort, was created for Orbit. The target market for the campaign is adults ages 18-24, who utilize social media. They enjoy chewing sugar-free gum, and have yet to develop gum brand loyalty. The concept for the campaign is, "Taste that fits your Flavor." This idea centers around creating personalities for each flavor and offering customization to the target audience so that they can be fully engaged in the brand. We chose to use bright, vivid colors derived from the packaging for the background of these print ads in order to grab the attention of consumers. The graphics in the ad are meant to reflect the personality of each flavor and get a few laughs from the consumers because of the loud personalities. The copy is simple and clever, playing on the dual meaning of the word 'flavor.' Every personality has flavor and there is a flavor of Orbit for each personality. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024274641-6V4FELBQBLBOGZ1NAEOJ/sec+print.png SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024030162-305IXUCRDS4BO0GMZX4Y/sec+print+1.png SEC Basketball Portfolio - | SEC Basketball | TV | ROLE: graphic designer lead, brand strategist, copywriter, team member, project organization and management TARGET: Case study: develop an engaging campaign for Orbit Gum that appeals to men and women aged 18-24 that is extensive across all platforms This ad campaign, a classroom team effort, was created for Orbit. The target market for the campaign is adults ages 18-24, who utilize social media. They enjoy chewing sugar-free gum, and have yet to develop gum brand loyalty. The concept for the campaign is, "Taste that fits your Flavor." This idea centers around creating personalities for each flavor and offering customization to the target audience so that they can be fully engaged in the brand. We chose to use bright, vivid colors derived from the packaging for the background of these print ads in order to grab the attention of consumers. The graphics in the ad are meant to reflect the personality of each flavor and get a few laughs from the consumers because of the loud personalities. The copy is simple and clever, playing on the dual meaning of the word 'flavor.' Every personality has flavor and there is a flavor of Orbit for each personality. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024707111-T6TEFJZC5C5VTJ6S5PPZ/SEC+Basketball+TV+Storyboard+1.PNG SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024706837-33B8XX1QMK1ENE4VR96L/SEC+Basketball+TV+Storyboard+2.PNG SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024711560-XQMTXB72MYVWJNVUVN4I/SEC+Basketball+TV+Storyboard+3.PNG SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024711248-PBZ5D69AKAYSKAU12ILL/SEC+Basketball+TV+Storyboard+4.PNG SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024713971-QO5FDWXN7F8Z3J2YCSEM/SEC+Basketball+TV+Storyboard+5.PNG SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024714098-OEVFABVF6T9SEFL7SYAO/SEC+Basketball+TV+Storyboard+6.PNG SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024715930-F2Q5LXVINIBYWOFJE9V5/SEC+Basketball+TV+Storyboard+7.PNG SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024717546-708T0ACQAEX0EZDQBQ33/SEC+Basketball+TV+Storyboard+8.png SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024718009-XJ6CIQ27P09BNAO0KTZ1/SEC+Basketball+TV+Storyboard+9.png SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024720485-Y90D0G1GCUV0ZZ91M00U/SEC+Basketball+TV+Storyboard+10.png SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024720551-SDJZA4K6DO43CWIZQLH5/SEC+Basketball+TV+Storyboard+11.png SEC Basketball Portfolio https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592024721174-9IPSNDW6XHADMTOM4K2T/SEC+Basketball+TV+Storyboard+12.png SEC Basketball Portfolio https://www.celinetheodore.com/novalie-lane-portfolio daily 0.75 2023-06-01 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/61e2a716-70d7-4321-b2ca-161f2b9061fc/novalie+lane+logo.png Novalie Lane Portfolio - | Novalie Lane | Logo | ROLE: graphic designer, typographer, branding strategist TARGET: create bespoke logo that conveys brand’s identity and commitment to using simple, clean ingredients Novalie Lane requested a logo that evoked the principles of the brand: a commitment to using simple, clean ingredients and compostable packaging. The client was presented with several options, and selected this bespoke logo. I developed a typography for them that felt clean, but still natural and organic in its lines. I also collaborated with the client in developing a tag line that was in line with the brand identity and inclusive of all product categories. The logo is also framed by my original watercolor illustrations to give the logo a natural feel in line with the identity. This unique touch gave the logo something original and special, which the client appreciated. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/03528a9e-d738-4bd0-80e9-fc0b4d7de7e0/novalie+lane+skin+care+product.png Novalie Lane Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/d6442683-fcba-448b-8d8b-7084db50a089/novalie+lane+favorites.png Novalie Lane Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/fbf8e089-b818-4c06-8f5d-461e2e486f41/novalie+lane+home+page.png Novalie Lane Portfolio - | Novalie Lane | Web | ROLE: graphic designer, copywriter, photographer, photography editor, web designer TARGET: develop a commercial website designed to sell products and promote the brand awareness and issues important to company values and client I designed a commercial website for Novalie Lane that showcased its various products. I composed and edited product photographs for the website in order to ensure a consistent and polished aesthetic for the site. The site includes showable products, information about the brand and its values, and a blog that handles various subjects important to the client. Incorporated in the product pages, I included original watercolor illustrations that highlighted the simple, clean ingredients in the products. The use of these ingredients was very important to the client and the brand identity, so emphasizing them was key. Creating these designs also recalled the illustration in the logo and felt unique and special. https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/15de120b-5093-454e-b6de-b2872737785c/novalie+lane+ingredients.png Novalie Lane Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.celinetheodore.com/acrylic-paintings daily 0.75 2020-04-26 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1585984118142-ZP0YQPDX0QLYMK9BXXMC/Cherry+Blossoms.png Acrylic Paintings - Acrylic Paintings https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1585984622647-NC585CXU0R3MCIPOD85C/Dahlia.png Acrylic Paintings https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1585984580074-AY5RS238G5VFPZXT1MUT/Abstract+Blue.png Acrylic Paintings https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1587785716741-UYHJO05O7GU054M9XII9/Sophia+Loren.png Acrylic Paintings https://www.celinetheodore.com/resume daily 0.75 2023-03-10 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/f6e15bf6-cf9c-461b-8c2b-1e6f146425f6/C%C3%A9line+Theodore+Resum%C3%A9+3.png Resumé https://www.celinetheodore.com/connect daily 0.75 2020-04-04 https://www.celinetheodore.com/portrait-drawings daily 0.75 2021-03-26 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1585983252698-4A24SIZFEF8C6Z9KC509/Migrant+Mother.png Portrait Drawings https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1616780768317-0HTUJQTTDRERAIIFTQQW/Angela+Bassett.png Portrait Drawings - Portrait Drawings https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1585983316411-PRD6PXOIZOPDNQ7QTMFD/Natalie+Portman.png Portrait Drawings https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1616780812460-AQCIYTXGP2I10K8TN6PR/Gerard+Butler.png Portrait Drawings https://www.celinetheodore.com/ws-print daily 0.75 2023-06-01 https://images.squarespace-cdn.com/content/v1/54440d7fe4b048c830a195bd/1592029702016-K5OPZ05AT7VOLBJ32RFM/pb+event+invite.png Print - | Williams Sonoma | Print | ROLE: graphic designer, copywriter, promoter TARGET: promote classes and increase participation numbers I designed class invitations for Williams Sonoma in Albuquerque Uptown during the holiday season. The aim was to promote classes and increase the guest participation numbers during a slow season. The signage was on brand for Williams Sonoma and gave the guest a seamless experience from in store shopping to cooking and skills classes. Guest participation increased by 15% that quarter.