Bamboo Visions Portfolio — Céline Theodore

| Bamboo Visions | Logo |

ROLE: graphic designer, branding strategist

TARGET: reinvent logo into clean, relevant design that will translate across all branding assets

The client wanted to maintain the spirit of the original logo, but update it into something modern and relevant. In order to do that, I developed a custom design with hand-drawn bamboo stalks. In this process I developed several iterations and options of a redesigned logo and presented them to the client, who ultimately selected this option.

bamboo visions home page.png — | Bamboo Visions | Web |

**ROLE:** *graphic designer, copywriter, photography editor, web designer*
**TARGET:** *develop online presence in the community, promote upcoming events and new products, connect with guests*
I designed the site with a clean and modern feel that conveys the heart of Bamboo Visions. I created pages to showcase the various categories of custom work the company does, as well as information about bamboo to educate the audience on the benefits of bamboo as a building material. The site also includes links to other social media, like Google+ and Facebook.
I redesigned the Facebook and Google+ pages with graphics that were cohesive with the new site. Bamboo Visions has gotten overwhelmingly positive feedback from customers and the community in St. Augustine about the newly designed pages.
Bamboo Visions also requested a web banner ad that was to be posted on a rotation basis on the American Bamboo Society’s website. Here suppliers and growers of bamboo are able to advertise their businesses. The site is a resource for “all things bamboo…bamboo societies, bamboo growers and bamboo products.” Advertising on this site is a natural fit.

bamboo visions business card.png — | Bamboo Visions |
Branding |

**ROLE:** *graphic designer*
**TARGET:** *design branding assets that are engaging and convey business attributes in a creative and unique way*
Bamboo Visions was in need of a business card that not only was cohesive with the redesigning of their web presence, but also something that spoke to their strengths. After some research, I found a small business that creates laser-burned wooden business cards. Using a business card that is made from an unconventional material, bamboo, would not only let customers know immediately what Bamboo Visions does, but also create interest. Leaving potential customers with something unique makes them less likely to simply toss a business card away.
The business card was created from bamboo veneer and is standard sized. The design uses the new logo and slogan that is seen throughout the website.
Bamboo Visions also requested a new design for their T-shirts that would be cohesive with the website and all the other promotional materials. It includes the logo and color palette of the site.